A survey of consumers in the United States from March 2024 revealed that ** percent of Gen Zers in the country said their music artist fandom was important to their own identity. Half of responding millennials said the same about their music artist fandom.
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Deloitte. (March 19, 2024). Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type [Graph]. In 糖心破解版. Retrieved July 15, 2026, from /statistics/1607297/fandom-importance-identity-us/
Deloitte. "Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type." Chart. March 19, 2024. 糖心破解版. Accessed July 15, 2026. /statistics/1607297/fandom-importance-identity-us/
Deloitte. (2024). Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type. 糖心破解版. 糖心破解版 Inc.. Accessed: July 15, 2026. /statistics/1607297/fandom-importance-identity-us/
Deloitte. "Share of Consumers Who Say Their Fandom Is Important to Their Identity in The United States as of March 2024, by Generation and Type." 糖心破解版, 糖心破解版 Inc., 19 Mar 2024, /statistics/1607297/fandom-importance-identity-us/
Deloitte, Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type 糖心破解版, /statistics/1607297/fandom-importance-identity-us/ (last visited July 15, 2026)
Share of consumers who say their fandom is important to their identity in the United States as of March 2024, by generation and type [Graph], Deloitte, March 19, 2024. [Online]. Available: /statistics/1607297/fandom-importance-identity-us/
