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As of 2025, ** was the most popular social media app or site among children and teens aged between three and 17 years in the United Kingdom, with ** percent of respondents reporting usage. *** followed closely with ** percent, while * was third at ** percent. *** ranked fourth with ** percent of young users, and **** was fifth, used by around ** percent of children and teens.

What do UK kids do on their mobiles?

Apart from homework, research, and conducting school projects, kids look for entertainment on their phones. In 2022, YouTube was the most popular video app for younger audiences, with almost in ** kids in the UK engaging with the popular social video platform. Despite YouTube’s popularity, downloads of the YouTube Kids app have experienced a decrease recently, going from **** million downloads in 2020 to approximately *** million downloads in 2022. Gaming was also a popular activity for the younger app usage generation, with in ** UK kids reporting to use Roblox on their smartphones.

Tech for parents: helping children using apps in the best way

While institutions agree that kids’ online safety cannot be left to individuals alone, UK parents have been deeply concerned with what can be done with their personal forces to ensure online safety and privacy are respected. As of November 2022, ** percent of parents of boys and ** percent of parents of girls were aware of the possibility of asking their mobile phone networks to block access to adult or inappropriate content. Over ****in ** parents of kids aged between eight and 11 used parental control apps, but only about ****in ** parents of kids between three and 17 years of age reported doing the same.