ÌÇÐÄÆƽâ°æ

The entertainment landscape in the United States continues to evolve, with devices playing a crucial role in how Americans consume media. A June 2025 study revealed that smart/connected television remains the primary device for media and entertainment across all age groups, with ** percent of adults favoring it. However, a generational divide emerges when examining device preferences more closely, particularly among younger audiences.

Shifting preferences in the digital age

While television maintains its dominance overall, smartphones have become the go-to device for entertainment among 18-to-34-year-olds. This shift aligns with the broader trend of increasing digital media consumption in the United States. By 2026, Americans are expected to spend nearly hours per day engaging with digital media, reflecting a significant increase from the hours and ** minutes recorded in 2022. The COVID-19 pandemic accelerated this trend, with many turning to streaming services and e-books during lockdowns.

Generational divide in screen time allocation

Age significantly influences how Americans allocate their entertainment screen time. While TV accounts for ** percent of screen time for those over **, it only represents ** percent for Gen Z consumers. Instead, younger audiences dedicate more time to gaming, which occupies ** percent of their entertainment screen time. This shift in preferences underscores the need for content providers to adapt to diverse audience behaviors across age groups.