
Catalina Espinosa
Research expert covering society, economy, and politics for Europe and the EU

Detailed statistics
Most popular girl groups Japan 2022

Detailed statistics
Otaku expenditure on hobbies in Japan 2024, by category

Detailed statistics
Leading entertainers in the Kanto region in Japan 2022, by number of TV performances

Music market size Japan 2015-2024
Sales value of the music market in Japan from 2015 to 2024 (in billion Japanese yen)

Broadcasting market size Japan FY 2014-2023
Sales value of the broadcasting market in Japan from fiscal year 2014 to 2023 (in trillion Japanese yen)

Character business market size in Japan FY 2015-2025
Character business market size in Japan from fiscal year 2015 to 2024 with a forecast until 2025 (in trillion Japanese yen)

People and topics that trended in Japan 2022
People and topics that were popular in Japan in 2022

Trending topics among Gen Z in Japan 2023
Popular topics among Generation Z in Japan as of September 2023

Otaku expenditure on hobbies in Japan 2024, by category
Average annual amount spent per otaku (geek) on hobbies in Japan as of July 2024, by category (in thousand Japanese yen)

Estimated number of otakus in Japan 2024, by category
Estimated number of otakus (geeks) in Japan as of July 2024, by category (in 1,000s)

Average annual expenditure of voice actor and actresses otaku in Japan 2021-2024
Average annual spending of otaku (geeks) in the voice actors and actresses segment in Japan from 2021 to 2024 (in 1,000 Japanese yen)

Estimated number of voice actors and actresses otaku in Japan 2021-2024
Estimated number of otaku (geeks) in the voice actors and actresses segment in Japan from 2021 to 2024 (in 1,000s)

Model railway market in Japan FY 2014-2025
Shipment value of the model railroads market in Japan from fiscal year 2014 to 2025 with a forecast for 2024 (in billion Japanese yen)

Idol market size in Japan FY 2020-2024
Value of the idol market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen)

Estimated number of idol otaku in Japan 2021-2024
Estimated number of otaku (geeks) in the idol segment in Japan from 2021 to 2024 (in millions)

Average annual expenditure of idol otaku in Japan 2021-2024
Average annual spending of otaku (geeks) in the idol segment in Japan from 2021 to 2024 (in 1,000 Japanese yen)

Most popular girl groups Japan 2022
Most popular female idol groups in Japan as of October 2022

Most popular boy groups Japan 2022
Most popular male idol groups in Japan as of October 2022

Leading music singles Japan 2024, based on sales volume
Most popular music singles in Japan in 2024, based on sales volume (in units)

Share of people engaging in fandom activities in Japan 2023, by age
Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group

Share of consumers spending money to support celebrities in Japan 2022, by age
Share of consumers consciously spending money on activities to support celebrities and characters in Japan as of November 2022, by age group

Most popular subjects of fandom activities in Japan 2025
Most popular subjects of current fan activities (oshikatsu) in Japan as of April 2025

Leading fan activities in Japan 2024
Most common fan (oshikatsu/otakatsu) activities that people in Japan engage in as of December 2024

Monthly average time spent on fandom activities in Japan 2023
Monthly average time spent on fan activities (oshikatsu) in Japan as of January 2023

Average monthly expenditure on fandom activities Japan 2023
Average monthly expenditure on fan activities (oshikatsu) in Japan as of January 2023

Leading celebrities in Japan 2022, by number of TV commercial appearances
Leading personalities in Japan in 2022, by number of TV commercials with different brands

Leading entertainers in the Kanto region in Japan 2022, by number of TV performances
Leading TV personalities in Japan in 2022, by number of program appearances for broadcasters in the Kanto region

Leading entertainers in the Kansai region in Japan 2022, by number of TV performances
Leading TV personalities in Japan in 2022, by number of program appearances for broadcasters in the Kansai region

Most popular athletes in Japan 2025
Most popular athletes among people in Japan as of September 2025

Favorite sumo wrestlers in Japan 2025
Most popular sumo wrestlers in Japan as of April 2025

Most trusted influencers and celebrities among young people in Japan 2023
Most trusted influencers and celebrities among young people in Japan as of March 2023

Experience with harassment in the entertainment industry in Japan 2022, by type
Experience with harassment in the entertainment industry in Japan as of December 2022, by type of harassment

Experience with physical violence in entertainment in Japan 2022, by occupation
Share of people in the entertainment industry who have become victim of physical violence in Japan as of December 2022, by occupation

Experience with sexual harassment in entertainment in Japan 2022, by occupation
Share of people in the entertainment industry who have experienced sexual harassment in Japan as of December 2022, by occupation

Number of companies ending advertising activities with Johnny & Associates 2023
Number of companies terminating promotional activities with celebrities managed by Johnny & Associates in Japan as of September 2023
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