The study included data from 899 companies worldwide and was based on an online survey conducted in February and March 2024, with responses from 246 firms. Additionally, data sources included corporate filings, international trade databases, and industry market research. Reported revenues reflected licensing activity across 45 countries and all seven major geographic regions.
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Sales revenue from licensed merchandise and services worldwide 2023, by region
In 2023, more than half of the licensing industry's sales revenue came from the United States/Canada region, totaling over *** billion U.S. dollars. Western Europe was the second-largest market for licensed merchandise and services, generating approximately billion U.S. dollars that year.
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Spielwarenmesse eG. (May 20, 2024). Sales revenue from licensed merchandise and services worldwide in 2023, by region (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1605569/licensed-merchandise-services-sales-revenue-worldwide-region/
Spielwarenmesse eG. "Sales revenue from licensed merchandise and services worldwide in 2023, by region (in billion U.S. dollars)." Chart. May 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1605569/licensed-merchandise-services-sales-revenue-worldwide-region/
Spielwarenmesse eG. (2024). Sales revenue from licensed merchandise and services worldwide in 2023, by region (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1605569/licensed-merchandise-services-sales-revenue-worldwide-region/
Spielwarenmesse eG. "Sales Revenue from Licensed Merchandise and Services Worldwide in 2023, by Region (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2024, /statistics/1605569/licensed-merchandise-services-sales-revenue-worldwide-region/
Spielwarenmesse eG, Sales revenue from licensed merchandise and services worldwide in 2023, by region (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1605569/licensed-merchandise-services-sales-revenue-worldwide-region/ (last visited August 02, 2026)
Sales revenue from licensed merchandise and services worldwide in 2023, by region (in billion U.S. dollars) [Graph], Spielwarenmesse eG, May 20, 2024. [Online]. Available: /statistics/1605569/licensed-merchandise-services-sales-revenue-worldwide-region/
