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Leading activities related to fandom according to consumers worldwide as of September 2024

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Source

Release date

September 2024

Region

Worldwide

Survey time period

as of September 2024

Number of respondents

4,000 respondents

Supplementary notes

The source did not provide information on the survey date, the date used is the date of report publication.

Citation formats

Popular fan activities according to consumers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2025

A study of fandom conducted in 2024 among consumers worldwide revealed that when it comes to social media and sharing their fandom, approximately half of respondents read posts on social and discussion boards and engaged with fan content there. Close to survey participants said they bought merchandise and collectibles related to their fandom.

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Fandom in the media industryLoyalty programs in the U.S.Brand loyaltyMedia usage worldwideCelebrities and fandom in Japan
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