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Share of online and offline media time among consumers aged 55 to 64 worldwide from 2023 to 2025

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Sources

Release date

October 2024

Region

Worldwide

Survey time period

2023

Age group

55-64 years

Supplementary notes

*Forecast.

Online includes social media, online press, video streaming, music streaming, and podcasts. 

Offline includes print press, linear TV, radio, and console gaming.

Citation formats

Global digital vs. traditional media time share among baby boomers 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2025

Media consumption estimates forecast that in 2025, baby boomers (consumers aged 55 to 64) will spend more than half of their media time with online entertainment, such as social media, online press or online audio. The projections see a growing pivot to digital media among the older generation.

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