Leading challenges to leveraging GenAI in achieving organizational objectives in media and entertainment according to industry business decision makers worldwide as of September 2024
Characteristic
Share of respondents
Legacy systems hinder progress
51%
We lack foundational data management
45%
Model performance does not meet business needs/expectations
43%
We are encountering legal and compliance issues
39%
We have poor collaboration among internal teams
29%
We are unable to hire the technical experts we need
27%
Our organization lacks AI/GenAI skills among its business users
24%
We are missing key data sources/data processing to answer business questions
22%
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Data from a global survey of business decision makers from the media and entertainment fielded in September 2024, shows that more than half of respondents believed that leveraging GenAI in the company's success was challenged by legacy systems hindering the progress. Some 43 percent said that the AI model's performance did not meet their expectations, that is why they were unable to achieve their organizational goals.
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Amazon Web Services. (December 20, 2024). Leading challenges to leveraging GenAI in achieving organizational objectives in media and entertainment according to industry business decision makers worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1610480/genai-success-obstacles-media-businesses-worldwide/
Amazon Web Services. "Leading challenges to leveraging GenAI in achieving organizational objectives in media and entertainment according to industry business decision makers worldwide as of September 2024." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1610480/genai-success-obstacles-media-businesses-worldwide/
Amazon Web Services. (2024). Leading challenges to leveraging GenAI in achieving organizational objectives in media and entertainment according to industry business decision makers worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1610480/genai-success-obstacles-media-businesses-worldwide/
Amazon Web Services. "Leading Challenges to Leveraging Genai in Achieving Organizational Objectives in Media and Entertainment According to Industry Business Decision Makers Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1610480/genai-success-obstacles-media-businesses-worldwide/
Amazon Web Services, Leading challenges to leveraging GenAI in achieving organizational objectives in media and entertainment according to industry business decision makers worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610480/genai-success-obstacles-media-businesses-worldwide/ (last visited July 31, 2026)
Leading challenges to leveraging GenAI in achieving organizational objectives in media and entertainment according to industry business decision makers worldwide as of September 2024 [Graph], Amazon Web Services, December 20, 2024. [Online]. Available: /statistics/1610480/genai-success-obstacles-media-businesses-worldwide/
