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Celebrities and fandom in Japan

Statistics report on celebrities and fandom in Japan

This report presents a range of statistics and facts on celebrities and fandom in Japan. It provides insights into the Japanese entertainment industry and fandom, including chapters on idols, the otaku market, and oshikatsu, a form of fandom and consumer behavior popular among Gen Zs.

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Table of contents

Overview

5
  • Premium Statistic Music market size Japan 2015-2024
  • Premium Statistic Broadcasting market size Japan FY 2014-2023
  • Premium Statistic Character business market size in Japan FY 2015-2025
  • Premium Statistic People and topics that trended in Japan 2022
  • Premium Statistic Trending topics among Gen Z in Japan 2023

Otaku market

5
  • Premium Statistic Otaku expenditure on hobbies in Japan 2024, by category
  • Premium Statistic Estimated number of otakus in Japan 2024, by category
  • Premium Statistic Average annual expenditure of voice actor and actresses otaku in Japan 2021-2024
  • Premium Statistic Estimated number of voice actors and actresses otaku in Japan 2021-2024
  • Premium Statistic Model railway market in Japan FY 2014-2025

Idol market

6
  • Premium Statistic Idol market size in Japan FY 2020-2024
  • Premium Statistic Estimated number of idol otaku in Japan 2021-2024
  • Premium Statistic Average annual expenditure of idol otaku in Japan 2021-2024
  • Premium Statistic Most popular girl groups Japan 2022
  • Premium Statistic Most popular boy groups Japan 2022
  • Premium Statistic Leading music singles Japan 2024, based on sales volume

Fandom (oshikatsu)

6
  • Premium Statistic Share of people engaging in fandom activities in Japan 2023, by age
  • Premium Statistic Share of consumers spending money to support celebrities in Japan 2022, by age
  • Premium Statistic Most popular subjects of fandom activities in Japan 2025
  • Premium Statistic Leading fan activities in Japan 2024
  • Premium Statistic Monthly average time spent on fandom activities in Japan 2023
  • Premium Statistic Average monthly expenditure on fandom activities Japan 2023

Popular personalities

6
  • Premium Statistic Leading celebrities in Japan 2022, by number of TV commercial appearances
  • Premium Statistic Leading entertainers in the Kanto region in Japan 2022, by number of TV performances
  • Premium Statistic Leading entertainers in the Kansai region in Japan 2022, by number of TV performances
  • Premium Statistic Most popular athletes in Japan 2025
  • Premium Statistic Favorite sumo wrestlers in Japan 2025
  • Premium Statistic Most trusted influencers and celebrities among young people in Japan 2023

Workplace harassment

4
  • Premium Statistic Experience with harassment in the entertainment industry in Japan 2022, by type
  • Premium Statistic Experience with physical violence in entertainment in Japan 2022, by occupation
  • Premium Statistic Experience with sexual harassment in entertainment in Japan 2022, by occupation
  • Premium Statistic Number of companies ending advertising activities with Johnny & Associates 2023
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