A global survey of business decision makers from the media and entertainment fielded in September 2024, reveals that the most common way of sourcing GenAI models in their operations is by collaborating with content production partners to build or integrate such models in-house. However, ** percent of respondents said they were using pretrained commercial models for image, audio, and video generation.
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Amazon Web Services. (December 20, 2024). Leading approaches to sourcing GenAI models in media and entertainment according to industry business decision makers worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1610472/sourcing-genai-models-media-businesses-worldwide/
Amazon Web Services. "Leading approaches to sourcing GenAI models in media and entertainment according to industry business decision makers worldwide as of September 2024." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1610472/sourcing-genai-models-media-businesses-worldwide/
Amazon Web Services. (2024). Leading approaches to sourcing GenAI models in media and entertainment according to industry business decision makers worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1610472/sourcing-genai-models-media-businesses-worldwide/
Amazon Web Services. "Leading Approaches to Sourcing Genai Models in Media and Entertainment According to Industry Business Decision Makers Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1610472/sourcing-genai-models-media-businesses-worldwide/
Amazon Web Services, Leading approaches to sourcing GenAI models in media and entertainment according to industry business decision makers worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610472/sourcing-genai-models-media-businesses-worldwide/ (last visited July 28, 2026)
Leading approaches to sourcing GenAI models in media and entertainment according to industry business decision makers worldwide as of September 2024 [Graph], Amazon Web Services, December 20, 2024. [Online]. Available: /statistics/1610472/sourcing-genai-models-media-businesses-worldwide/
