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Global media consumption patterns are shifting, with mobile devices maintaining their dominance in 2024. Users worldwide spent an average of hours and ** minutes daily on mobile devices, unchanged from 2023. However, time spent on other media platforms has decreased, with print press experiencing the most significant decline of nearly ** percent compared to the first half of 2023.

Changing media landscape

The entertainment and media market continues to evolve, with a projected value of *** trillion U.S. dollars by 2027. Tech giants like Alphabet Inc. and Meta Platforms Inc. lead the industry in revenue, followed by traditional media companies such as Comcast Corporation and Walt Disney. The United States remains a crucial market for these companies, with Americans spending an average of *** minutes per day consuming major media.

Importance of smartphones to entertainment

The times of suing cell phones for calls only are long past. Today, the device is widely used for shopping and media consumption. Watching videos emerged as the leading entertainment activity performed on a mobile worldwide in early 2024. However, regional differences permeate. Video viewing habits are more prominent in APAC. At the same time, Europeans are less likely to watch videos on their phones but more inclined to them for reading the news.