Thailand: GMV of online media 2030| ��ƽ��

Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2025 with a forecast for 2030 (in billion U.S. dollars)

Characteristic	Gross merchandise volume in billion U.S. dollars
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Release date

November 2025

More information

Region

Thailand

Survey time period

2019 to 2025

Supplementary notes

*Forecast.

The date prior to 2023 were obtained from previous reports.

Gross merchandise value (GMV) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site.

Citation formats

In 2025, the gross merchandise volume (GMV) of Thailand's online media market amounted to approximately *** U.S. dollars, growing by *** percent compared to the previous year. Additionally, the GMV of Thailand's online media market was forecast to reach around **** billion dollars by 2030.

Traditional media and entertainment

Traditional media was once a luxury for Thai households. Previously, televisions and radio were highly sought after for domestic entertainment in Thailand. Today, the Thai traditional audiovisual industry has decreased in importance, proven by the decreasing consumption of the traditional audiovisual media among consumers since 2012. Newspaper is another example of the decreasing popularity of such media. In 2023, the value of newspaper advertising spend in Thailand was forecasted to reach around *** billion Thai baht.

Digitalization in the media

As the number of internet users in Thailand keeps increasing, amounting to around **** million users in 2022, the transformation of traditional media to digital media also develops. As seen in the drastic change of the online audiovisual consumption in Thailand between 2012 and 2020, online media such as online video, digital music, and streaming platforms took on the traditional media in the country.