A study conducted in May 2024 among employees in the media and entertainment industry in the United States asked if they thought consent is necessary for GenAI usage in selected tasks. It was found that more than ** percent of respondents believed consent was necessary when digitally replacing a specific person or cloning their voice for audio or video content.
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Duke University. (October 16, 2024). Share of media and entertainment workers who think selected uses of GenAI in the industry should require consent in the United States as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1610411/genai-use-cases-media-and-entertainment-consent-us/
Duke University. "Share of media and entertainment workers who think selected uses of GenAI in the industry should require consent in the United States as of May 2024." Chart. October 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1610411/genai-use-cases-media-and-entertainment-consent-us/
Duke University. (2024). Share of media and entertainment workers who think selected uses of GenAI in the industry should require consent in the United States as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1610411/genai-use-cases-media-and-entertainment-consent-us/
Duke University. "Share of Media and Entertainment Workers Who Think Selected Uses of Genai in The Industry Should Require Consent in The United States as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2024, /statistics/1610411/genai-use-cases-media-and-entertainment-consent-us/
Duke University, Share of media and entertainment workers who think selected uses of GenAI in the industry should require consent in the United States as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610411/genai-use-cases-media-and-entertainment-consent-us/ (last visited July 28, 2026)
Share of media and entertainment workers who think selected uses of GenAI in the industry should require consent in the United States as of May 2024 [Graph], Duke University, October 16, 2024. [Online]. Available: /statistics/1610411/genai-use-cases-media-and-entertainment-consent-us/
