The study included data from 899 companies worldwide and was based on an online survey conducted in February and March 2024, with responses from 246 firms. Additionally, data sources included corporate filings, international trade databases, and industry market research. Reported revenues reflected licensing activity across 45 countries and all seven major geographic regions.
Citation formats
Entertainment/character licensed merchandise revenue worldwide in 2023, by class
In 2023, sales revenue from entertainment and character licensed merchandise was distributed across various property classes worldwide. Scripted and unscripted TV series held the largest share at ** percent, followed by feature films and anime at ** percent each. Video games followed, contributing ** percent to the total sales revenue that year. Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Spielwarenmesse eG. (May 20, 2024). Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by class [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1602913/entertainment-character-licensed-merchandise-sales-revenue-worldwide-class/
Spielwarenmesse eG. "Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by class." Chart. May 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1602913/entertainment-character-licensed-merchandise-sales-revenue-worldwide-class/
Spielwarenmesse eG. (2024). Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by class. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1602913/entertainment-character-licensed-merchandise-sales-revenue-worldwide-class/
Spielwarenmesse eG. "Share of Sales Revenue from The Entertainment/Character Property Licensed Merchandise Worldwide in 2023, by Class." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2024, /statistics/1602913/entertainment-character-licensed-merchandise-sales-revenue-worldwide-class/
Spielwarenmesse eG, Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by class ÌÇÐÄÆƽâ°æ, /statistics/1602913/entertainment-character-licensed-merchandise-sales-revenue-worldwide-class/ (last visited July 31, 2026)
Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by class [Graph], Spielwarenmesse eG, May 20, 2024. [Online]. Available: /statistics/1602913/entertainment-character-licensed-merchandise-sales-revenue-worldwide-class/
