among those who did not want to view sponsored social media ads
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you not want to see ads on social media platforms? Choose up to 3 of the most relevant answers."
The survey was conducted among:
311 respondents aged 16 to 24 years old, 315 respondents aged 25 to 34 years old, 313 respondents aged 35 to 44 years old, 160 respondents aged 45 to 54 years old, 55 respondents aged 55 years and above
Citation formats
Reasons for not wanting to see social media ads Indonesia 2025, by age
According to a survey by in Indonesia in June 2025, over **** of respondents aged between 16 and 54 years stated that they do not want to see advertisements on social media platforms because it interrupts with their viewing experience. This was followed by those who did not want to see too many advertisements nor viewing repetitive ads from the same brand or products.
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Rakuten Insight. (July 23, 2025). Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight. (2025). Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms in Indonesia as of June 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/ (last visited August 03, 2026)
Reasons for not wanting to see advertisements on social media platforms in Indonesia as of June 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
