In 2025, Meta – through its platforms Facebook and Instagram – was the leading social media company in Austria, generating approximately *** million euros in revenue. By comparison, TikTok generated around *** million euros in revenue during the same year.Â
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IAB Austria. (May 6, 2026). Social media advertising revenue of selected platforms in Austria in 2025 (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1609151/social-media-ad-revenue-platform-austria/
IAB Austria. "Social media advertising revenue of selected platforms in Austria in 2025 (in million euros)." Chart. May 6, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1609151/social-media-ad-revenue-platform-austria/
IAB Austria. (2026). Social media advertising revenue of selected platforms in Austria in 2025 (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1609151/social-media-ad-revenue-platform-austria/
IAB Austria. "Social Media Advertising Revenue of Selected Platforms in Austria in 2025 (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2026, /statistics/1609151/social-media-ad-revenue-platform-austria/
IAB Austria, Social media advertising revenue of selected platforms in Austria in 2025 (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1609151/social-media-ad-revenue-platform-austria/ (last visited July 25, 2026)
Social media advertising revenue of selected platforms in Austria in 2025 (in million euros) [Graph], IAB Austria, May 6, 2026. [Online]. Available: /statistics/1609151/social-media-ad-revenue-platform-austria/
