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Online advertising metrics

Statistics report on online advertising metrics

This report has been compiled to provide statistical information about online advertising metrics and benchmarks.

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Table of contents

Overview

7
  • Premium Statistic Social media ads CPM worldwide 2024-2025
  • Premium Statistic Social media ads CTR worldwide 2023-2024
  • Premium Statistic Search ads CTR worldwide 2018-2024
  • Premium Statistic Search ads CPC worldwide 2017-2024
  • Premium Statistic Social video ads CTR worldwide in 2019, by platform and age
  • Premium Statistic Conversion rate of in-app video and display advertising worldwide in Q1 2019
  • Premium Statistic Conversion rate of in-app video advertising worldwide Q1 2019, by type

Facebook

4
  • Premium Statistic Facebook ads CPM worldwide 2025, by country
  • Premium Statistic Average CPM of Facebook advertising campaigns 2018, by objective
  • Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
  • Premium Statistic Facebook advertising CPM 2023, by industry

Twitter

4
  • Premium Statistic Twitter ad engagement growth 2014-2022
  • Premium Statistic Twitter median CPM worldwide 2017-2020
  • Premium Statistic Twitter median CPC worldwide 2017-2020
  • Premium Statistic Twitter median CTR worldwide 2017-2020

Google

6
  • Basic Statistic U.S. Google AdWords CPC 2018, by industry
  • Basic Statistic U.S. Google AdWords CPA 2018, by industry
  • Premium Statistic U.S. Google AdWords CTR 2018, by industry
  • Premium Statistic U.S. Google AdWords mobile CTR 2018, by industry
  • Premium Statistic U.S. Google AdWords mobile CPC 2018, by industry
  • Premium Statistic U.S. Google AdWords mobile CPA 2018, by industry

E-mail

6
  • Premium Statistic E-mail inbox placement rate worldwide 2018, by industry
  • Premium Statistic Global spam placement rate 2018, by category
  • Premium Statistic E-mail marketing performance metrics worldwide 2020, by transaction type
  • Premium Statistic Open rates of marketing e-mails worldwide 2018, by industry
  • Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
  • Premium Statistic Click-to-open rates of marketing e-mails worldwide 2023, by industry

Influencer marketing

4
  • Premium Statistic Influencer marketing campaign average EMV 2016-2018
  • Premium Statistic Engagement rates among global IG influencers 2023-2024, by profile size
  • Premium Statistic Average AQS score among influencers on Instagram worldwide in 2018
  • Premium Statistic Average AQS score among influencers on Instagram worldwide 2018, by profile size
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