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Useful ways companies may use customer data in the U.S. and UK in 2023

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Source

Release date

May 2024

Region

United Kingdom, United States

Survey time period

2023

Number of respondents

2,051 respondents

Age group

16 years and older

Citation formats

Useful ways companies may use customer data in the U.S. and UK 2023

Published by
Yihan Ma,
Sep 17, 2024

A survey conducted in 2023 shows what are the forms a company can use customers' data in the United States and United Kingdom. Almost ** percent of the time the companies use the data as a form of limiting the number of times an advertisement is shown to the customers and around ** percent of the time to save information, so the consumers do not have to insert them again when entering the website on other occasions. Receiving personalized ads in some form ranges between ** and ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Shoppable adsSocial commerce in the United StatesSocial commerceSocial commerce in Latin AmericaSocial commerce in Europe
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