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Search advertising in the United States

Statistics report on search advertising in the United States

This report has been compiled to provide statistical information about search advertising in the United States. After an overview of ad investments in this format, it goes on to present information about market leaders, industry metrics, as well as insights into the marketers' and consumers' perspective. At the end, it dives into the application of artificial intelligence in digital search advertising.

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Table of contents

Spending

8
  • Premium Statistic Paid search ad spend worldwide 2025-2028
  • Premium Statistic Search ad revenue worldwide 2024-2025, by type
  • Basic Statistic Distribution of digital ad spending 2025, by format
  • Premium Statistic Search ad spend in the U.S. 2019-2025
  • Premium Forecast Search ad spend in the U.S. 2017-2029, by device
  • Premium Forecast ARPU in the search advertising segment in the United States 2017-2030
  • Premium Forecast Mobile ad spend in the U.S. 2017-2029, by format
  • Basic Statistic Leading media expected to undergo cuts in ad spend due to tariffs in the U.S. 2025

Market leaders

7
  • Premium Statistic Search ad spending in the U.S. 2024-2026, by company
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2025
  • Premium Statistic Digital ad revenue share in the U.S. 2021-2026, by company
  • Premium Statistic Leading search engines in the United States 2015-2025, by market share
  • Premium Forecast Most used search engines by brand in the U.S. 2025
  • Premium Statistic Leading mobile search engines in the U.S. 2018-2025, by market share
  • Premium Statistic Brave Search usage key figures 2024

Metrics

7
  • Premium Statistic Selected search ads' metrics in the U.S. 2025
  • Premium Statistic Search ads metrics growth in the U.S. 2025
  • Premium Statistic Average search ad CTR in the U.S. 2025, by industry
  • Premium Statistic Search ads conversion rate in the U.S. 2025, by industry
  • Premium Statistic Average search ads' CPL in the U.S. 2025, by industry
  • Premium Statistic Search ads CPC in the U.S. 2024, by industry
  • Premium Statistic Organic and paid click-through rates 2024-2025

Marketer insights

5
  • Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2024
  • Premium Statistic Digital media with highest brand safety risk in the U.S. 2024
  • Basic Statistic Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024
  • Premium Statistic Top channels for brands' marketing targets according to marketers in the U.S. 2024
  • Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2024

Consumer insights

9
  • Basic Statistic U.S. adults preferred methods for online search 2024
  • Basic Statistic U.S. customer satisfaction with online portals and search engines 2000-2024
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2024
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
  • Basic Statistic Most frustrating types of online ads in the U.S. 2024
  • Basic Forecast Share of U.S. consumers annoyed by search based ads 2019-2024
  • Premium Statistic Media with ads more relevant than on Google in the U.S. 2024
  • Premium Statistic Perceived change in ease of identification of paid search results in the U.S. 2024

Spotlight: artificial intelligence in search advertising

7
  • Premium Statistic AI search ad spend in the U.S. 2025-2029
  • Premium Statistic AI share of search ad spend in the U.S. 2025-2029
  • Basic Statistic U.S. adults preferred methods for online search 2024
  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028
  • Premium Statistic Share of consumers using AI tools to research purchases worldwide 2025
  • Premium Statistic Trust in product suggestions from general AI applications in the U.S. 2024
  • Premium Statistic AI tools for product purchase in 2025, by user persona type
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