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Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022

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Source

Release date

December 2022

Region

Worldwide

Survey time period

October 2022

Number of respondents

84 respondents

Special properties

among companies

Supplementary notes

This question was phrased by the source as follows: "Do you agree with the following statement: We are happy to pay a premium for..."

The source does not specify the type of the survey.

Citation formats

Ad agencies' clients willing to pay extra for diversity, sustainability & talent 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2023
During a global 2022 survey, approximately ** percent of responding advertising agencies' corporate clients at least somewhat agreed that they were happy to pay a premium to ensure talented individuals work on their accounts. Around ** percent of the respondents agreed they would pay extra for suppliers who could evidence a genuine approach to sustainability. In comparison, less than two-thirds (** percent) of the surveyed companies reported agreeing to pay a premium for more diverse agencies.
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Statistics on " Advertising agencies in the United States "

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Other statistics that may interest you Advertising agencies in the United States

Overview

7

Rankings

5

Diversity, equity, inclusion (DEI)

7

Revenues

5

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Topics

Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

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For teams of up to 99 users
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