During a 2022 survey carried out among advertising executives from Europe, it was found that lack of education and lack of industry standards were the leading sustainability challenges facing the digital advertising industry, named by ** percent and ** percent of respondents, respectively. Lack of industry collaboration ranked third, mentioned by ** percent of respondents.
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IAB Europe. (February 2, 2023). Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe. "Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe. (2023). Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe. "Leading Sustainability Challenges in Digital Advertising According to Advertising Executives in Europe as of December 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2023, /statistics/1370207/sustainability-digital-advertising-challenges-europe/
IAB Europe, Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022 ÌÇÐÄÆƽâ°æ, /statistics/1370207/sustainability-digital-advertising-challenges-europe/ (last visited July 23, 2026)
Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: /statistics/1370207/sustainability-digital-advertising-challenges-europe/
