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The impact of brands' sustainability policies on consumers in the United States as of May 2026

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Release date

July 2026

Region

United States

Survey time period

May 2026

Number of respondents

1002 - 1057 US Adults

Supplementary notes

The date of release is the date of access.

Citation formats

Impact of brands' sustainability policies on consumers in the U.S. 2026

Published by
Bruna Rocco,
Jul 22, 2026

As of May 2026, the majority of consumers say a lack of sustainability policies would not change their purchasing behavior, with **** percent stating they would still buy from a brand if they liked its product. At the same time, **** percent report they would think less of the brand but continue purchasing. In contrast, **** percent say they would stop buying altogether, while *** percent would think more positively and actively choose the brand. Meanwhile, **** percent of respondents are unsure how it would affect their behavior.

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