| Characteristic | Occasionally | Often | Always |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
June 2026
More information
Region
Europe
Survey time period
April 2 to 22, 2026
Number of respondents
20,093 consumers**
Supplementary notes
* OTC = Over-the-counter drugs and supplements.
This question was phrased by the source as follows: "Being completely honest, how often do you think about sustainability when you make decisions regarding the purchase of [category]?"
**The survey included approximately 1,800 consumers from each of the following European countries: Denmark, Finland, France, Germany, Italy, Norway, Poland, Romania, Spain, Sweden, and the United Kingdom.
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