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Sports sponsorship

Statistics report on sports sponsorship

The report presents a variety of statistics about the sponsorship market worldwide, including information about the industry as a whole, as well as a breakdown of professional sports leagues, and fan opinions on sports sponsorship.

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Table of contents

Market overview

6
  • Basic Statistic Key data on global sports sponsorship revenue 2025
  • Premium Statistic Team sponsorship revenue of major sports leagues in North America in 2024
  • Premium Statistic Team sponsorship revenue share of major sports leagues North America 2024
  • Premium Statistic Team sponsorship spending of major sports leagues in North America in 2023/24
  • Premium Statistic Sports sponsorship market size in Europe 2019-2025
  • Premium Statistic Most fossil fuel sports sponsorship deals 2024, by sport

Sports brands

5
  • Basic Statistic Value of sports empires worldwide 2025
  • Basic Statistic Most valuable sports teams worldwide 2025
  • Basic Statistic Most valuable soccer clubs worldwide 2024, by brand value
  • Premium Statistic Brand value of selected Premier League clubs 2011-2024
  • Premium Statistic Media value of sports sponsorships in the U.S. 2025

League sponsorships

8
  • Basic Statistic NFL league/team sponsorship revenue 2010-2025
  • Basic Statistic Brands with the most NFL endorsement deals 2025
  • Basic Statistic MLB league sponsorship revenue 2010-2025
  • Basic Statistic NBA team sponsorship revenue 2019-2025
  • Premium Statistic Sponsorship spending on teams in the NBA 2023/24
  • Premium Statistic Value of shirt sponsor deals in the Premier League 2024-2025, by club
  • Premium Statistic Value of shirt sponsor deals in the Bundesliga 2025-2026, by club
  • Premium Statistic Leading soccer clubs worldwide 2024, by jersey value

Athletes

6
  • Basic Statistic World's highest paid athletes 2026
  • Premium Statistic Total off-the-field earnings of the world's 50 highest-paid athletes 2012-2024
  • Basic Statistic Highest paid athletes by sport 2024
  • Basic Statistic Most marketable athletes in the world 2024
  • Basic Statistic NIL deals with male college athletes in the U.S. in 2024, by sport
  • Basic Statistic NIL deals with female college athletes in the U.S. in 2024, by sport

Public opinion

5
  • Premium Statistic Top sporting events for U.S. sponsorships according to marketers worldwide 2024
  • Basic Statistic Support for a Premier League gambling sponsor ban Great Britain 2023
  • Premium Statistic Women's sports sponsorship impact in the UK 2023
  • Premium Statistic Public opinion on sports sponsorship by level in the UK 2023
  • Premium Statistic Favorability of shirt sponsors among Premier League fans 2023
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