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Social media

Statistics report about global social network usage

With a focus on Facebook, Instagram, and TikTok, the market leaders, this report offers global insights and statistics on social networks. Additionally, the report provides a regional overview of social media usage, social media advertising and marketing, and social media and artificial intelligence.

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Table of contents

Overview

7
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Premium Statistic Global social network penetration 2019-2029
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Number of worldwide social media users 2025, by region
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Social media revenue of selected companies 2025

Benchmark

7
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2026
  • Basic Statistic Gender distribution of social media audiences worldwide 2025, by platform
  • Premium Statistic Leading iPhone social media apps worldwide Q3 2025, by downloads
  • Premium Statistic Leading Android apps worldwide 2026, by downloads
  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Premium Statistic Net worth of the richest social media entrepreneurs 2026

Usage

6
  • Basic Statistic Average daily time spent on social media worldwide 2012-2025
  • Premium Statistic Weekly time spent on social media Q4 2025, by territory
  • Premium Statistic Daily time spent on social media apps globally 2026
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Statistic Social media as a news outlet worldwide 2026
  • Premium Statistic Media usage in an online minute 2024

Facebook

7
  • Premium Statistic Facebook users worldwide 2019-2029
  • Basic Statistic Countries with the most Facebook users 2025
  • Basic Statistic Facebook: countries with the highest Facebook reach 2025
  • Premium Statistic Facebook: distribution of global audiences 2025, by age and gender
  • Premium Statistic Meta: daily active people (DAP) Q4 2018-Q1 2026
  • Basic Statistic Meta: annual revenue 2009-2025
  • Basic Statistic Meta: average revenue per user 2011-2025

Instagram

8
  • Premium Forecast Number of Instagram users worldwide 2000-2040
  • Premium Statistic Instagram: countries with the highest audience reach 2025
  • Premium Statistic Instagram: distribution of global audiences 2025, by age and gender
  • Basic Statistic Instagram: distribution of global audiences 2025, by age group
  • Premium Statistic Instagram: distribution of global audiences 2025, by gender
  • Premium Statistic Instagram accounts with the most followers worldwide 2025
  • Premium Statistic Instagram: most popular posts as of 2025
  • Premium Statistic Instagram: most used hashtags 2025

TikTok

8
  • Premium Statistic TikTok monthly active users (MAU) worldwide Q1 2023-Q4 2025
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic TikTok global quarterly downloads 2018-2026
  • Premium Statistic Global TikTok downloads 2015-2026, by country
  • Premium Statistic TikTok: distribution of global audiences 2025, by gender
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2026
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic TikTok leading hashtags worldwide 2025, by post views

Other platforms

6
  • Premium Forecast YouTube users worldwide 2020-2029
  • Premium Statistic YouTube: distribution of global audiences 2025, by age and gender
  • Premium Forecast Twitter users worldwide 2019-2028
  • Basic Statistic X/Twitter: distribution of global audiences 2025, by gender
  • Premium Statistic Countries with the most LinkedIn users 2025
  • Premium Statistic Threads global app downloads 2023-2026, by month

Data requests

6
  • Basic Statistic TikTok: user data requests from federal agencies & governments H1 2025, by country
  • Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2025
  • Basic Statistic Facebook user data requests from federal agencies & governments H2 2024, by country
  • Premium Statistic U.S. Facebook data requests from government agencies 2013-2025
  • Premium Statistic Snapchat user data requests by U.S. federal authorities H2 2014-H1 2025
  • Basic Statistic TikTok: account removed 2020-2025, by reason

Social media marketing and advertising

7
  • Premium Forecast Social media advertising spending worldwide 2017-2031
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026
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