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Facebook

Statistics report about Facebook

This report presents insights and statistics on the social network Facebook. It provides an overview of Facebook's global reach as well as statistics on usage behavior. Furthermore, this report highlights advertising's role for the social network. For more information on parent company Meta Platforms, please refer to our Meta Platforms report.

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Privacy

Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Statistic Media usage in an online minute 2024

Company data

6
  • Basic Statistic Meta: annual revenue and net income 2007-2025
  • Basic Statistic Meta: annual revenue 2009-2025, by segment
  • Basic Statistic Meta: annual EBIT 2008-2025
  • Basic Statistic Meta annual ad spend 2014-2025
  • Basic Statistic Meta: quarterly federal lobbying expenses 2011-2026
  • Basic Statistic Meta: number of employees 2004-2025

Benchmark

7
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2026
  • Premium Statistic U.S. market share of leading social media websites 2026
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2024-2025
  • Basic Statistic Most valuable brands worldwide 2026
  • Premium Statistic Internet companies ranked by revenue 2017-2024

Usage

6
  • Basic Statistic Countries with the most Facebook users 2025
  • Premium Statistic Global Facebook pages fan engagement rate 2025, by type of post
  • Premium Statistic Facebook brand post engagement 2024, by vertical
  • Basic Statistic Global Facebook news consumption 2025, by source
  • Premium Statistic Facebook: distribution of global audiences 2025, by age and gender
  • Premium Statistic Meta: daily active people (DAP) Q4 2018-Q1 2026

Advertising and marketing

6
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2025
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025

Data requests and policy enforcement

10
  • Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2025
  • Basic Statistic Facebook user data requests from federal agencies & governments H2 2024, by country
  • Basic Statistic Facebook: fake account removal as of Q4 2025
  • Basic Statistic Facebook: adult sexual content removal Q4 2017-Q4 2025
  • Basic Statistic Facebook: CSAM content removal as of Q4 2025
  • Premium Statistic Facebook: bullying and harassment content actions per quarter 2018-2025
  • Basic Statistic Facebook: hate speech content removal per quarter 2017-2025
  • Premium Statistic Facebook: terrorism content removal 2017-2025
  • Premium Statistic Facebook: violence and graphic content actions 2017-2025
  • Basic Statistic Facebook: content violation appeals Q1 2019-Q4 2025
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