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Digital advertising in Western Europe

Statistics report on the largest digital advertising markets in Western Europe

This report provides statistical information and data on the largest digital advertising markets in Western Europe. Here you can find a report on largest digital advertising markets in Central and Eastern Europe.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending worldwide 2025-2028, by region
  • Premium Statistic Digital ad spending in Western Europe 2017-2030
  • Premium Forecast Digital ad spend in Western Europe 2026, by country
  • Premium Forecast Countries with highest digital ad spend per internet user in Europe 2024
  • Premium Statistic Digital ad spend in Western Europe 2025, by format

United Kingdom

7
  • Premium Statistic Digital advertising spending in the UK 2008-2024
  • Premium Statistic Digital share of ad spend in the UK 2012-2028
  • Premium Statistic Online ad spend in the UK 2024, by type
  • Premium Statistic Mobile ad spend in the UK 2017-2030
  • Premium Statistic Mobile share of digital ad spend in the UK 2017-2029
  • Premium Forecast Attitudes towards online advertising in the UK 2025
  • Premium Forecast Digital advertising touchpoints in the UK 2025

Germany

8
  • Premium Statistic Online advertising revenue in Germany 2020-2029
  • Premium Statistic Digital share of ad spend in Germany 2020-2024
  • Premium Statistic Digital marketing spend in Germany 2023, by type
  • Premium Statistic Changes in selected digital media ad spend in 2026 for agencies in Germany 2025
  • Premium Statistic Digital ad spend in Germany 2020-2024, by device
  • Basic Statistic Ranking of the leading internet agencies in Germany 2023
  • Premium Forecast Attitudes towards online advertising in Germany 2025
  • Premium Forecast Digital advertising touchpoints in Germany 2025

France

7
  • Premium Statistic Digital pure player ad revenue in France 2019-2025
  • Premium Statistic Digital share of ad spend in France 2021-2025
  • Premium Statistic Digital ad spend in France 2024, by format
  • Premium Statistic Ad spending of the mobile advertising industry in France 2017-2029
  • Premium Statistic Mobile ad spending in digital advertising in France 2017-2030
  • Premium Forecast Attitudes towards online advertising in France 2025
  • Premium Forecast Digital advertising touchpoints in France 2025

Italy

7
  • Premium Statistic Digital advertising spending in Italy 2019-2024
  • Premium Statistic Share of digital in ad spend in Italy 2016-2024
  • Premium Statistic Internet ad spend in Italy 2024, by format
  • Premium Forecast Mobile ad spending in Italy 2017-2029
  • Premium Forecast Mobile share of internet ad spend in Italy 2017-2029
  • Premium Forecast Attitudes towards online advertising in Italy 2025
  • Premium Forecast Digital advertising touchpoints in Italy 2025

Spain

7
  • Premium Statistic Digital ad spend in Spain 2019-2025
  • Premium Statistic Share of digital in ad spend in Spain 2017-2029
  • Premium Forecast Digital ad spending Spain 2017-2029, by device
  • Premium Statistic Digital ad spend in Spain 2024, by format
  • Premium Statistic Leading digital advertising sectors in Spain 2024, by share of voice
  • Premium Forecast Attitudes towards online advertising in Spain 2025
  • Premium Forecast Digital advertising touchpoints in Spain 2025
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