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Social media usage in the United States

Statistics report social media usage in the United States

This report presents insights and statistics on social media usage in the United States. It also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage, and social commerce.

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Table of contents

Overview

5
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Basic Statistic Social media users in the United States 2020-2029
  • Premium Statistic United States: social network penetration 2019-2029

Benchmark

6
  • Premium Forecast Social network usage by brand in the U.S. 2025
  • Premium Statistic Leading mobile apps U.S. 2026, by unique visitors
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026
  • Premium Statistic U.S. market share of leading social media websites 2026
  • Premium Statistic U.S. most used social video platform 2025
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2024-2025

Usage

5
  • Premium Statistic U.S. types of social media accounts followed Q2 2025
  • Premium Statistic Average weekly media use in the U.S. 2025, by medium
  • Premium Forecast Most common social media activities in the U.S. 2025
  • Premium Statistic Cumulative daily time spent on leading social networks by U.S. adults 2019-2025
  • Premium Statistic U.S. digital platform usage 2025, by generation

Facebook

7
  • Premium Forecast Facebook brand profile in the United States 2025
  • Premium Statistic Estimated annual Facebook revenue in the U.S. 2021-2026
  • Basic Statistic Countries with the most Facebook users 2025
  • Basic Statistic Facebook users in the United States 2019-2028
  • Premium Statistic U.S. Facebook users 2025, by age and gender
  • Basic Statistic Most viewed domains on Facebook news feed in the U.S. 2024, by audience
  • Premium Statistic Facebook news feed content views in the U.S. 2025, by source

Instagram

5
  • Premium Forecast Instagram brand profile in the United States 2025
  • Premium Forecast Number of Instagram users in the United States 2017-2030
  • Basic Statistic Estimated annual Instagram revenue in the U.S. 2020-2026
  • Premium Statistic U.S. Instagram users 2026, by age group
  • Basic Statistic U.S. Instagram users 2026, by gender

TikTok

5
  • Premium Forecast TikTok brand profile in the United States 2025
  • Premium Statistic TikTok users in the U.S. 2019-2029
  • Premium Statistic TikTok users in the U.S. 2025, by generation
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024
  • Premium Statistic U.S. consumers who think China uses TikTok to divide Americans 2024, by generation

Other major platforms

5
  • Premium Forecast Twitter users in the United States 2019-2028
  • Premium Forecast Number of LinkedIn users in the United States 2019-2028
  • Premium Forecast Pinterest users in the United States 2019-2028
  • Premium Forecast Reddit users in the United States 2019-2028
  • Premium Forecast Snapchat users in the United States 2019-2028

Marketing

7
  • Premium Forecast Social media advertising spending in the United States 2017-2031
  • Premium Forecast ARPU in the social media advertising segment in the United States 2017-2031
  • Premium Forecast Social media advertising spending growth in the United States 2018-2031
  • Premium Forecast Digital Market Outlook: social media ad spend change U.S. 2020-2028, by device
  • Premium Forecast Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
  • Premium Forecast Digital Market Outlook: social media ad spend in the U.S. 2017-2028, by device
  • Premium Statistic Social media ad reach in the United States 2025, by platform & gender

Opinions

6
  • Premium Statistic U.S. adults using technology as escapism 2025
  • Basic Statistic U.S. adults on trustworthiness of social media posts 2025, by age
  • Basic Statistic U.S. adults on social media companies adjusting policies 2025, by political stance
  • Basic Statistic Mental health effects of social media for adults in the U.S. 2025, by gender
  • Premium Statistic U.S. adults on approaches to social media regulation 2025
  • Premium Statistic U.S. adults on how strictly social media platforms regulate content 2025
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