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Online search market worldwide

Statistics report on the online search market worldwide

This report presents a range of statistics and facts on the online search market and usage worldwide, providing insights into the sector's most important companies, search volume, trends, and advertising. The final chapter focuses on the newly emerging trend of artificial intelligence (intro) AI-powered online search, in which chatbots powered by generative AI provide search results in a dialogue format.

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Table of contents

Internet users

6
  • Basic Statistic Number of internet users worldwide 2005-2025
  • Basic Statistic Global number of online users worldwide 2024, by subregion
  • Basic Statistic Regional distribution of internet users worldwide 2026
  • Premium Statistic Age distribution of internet users worldwide 2024
  • Basic Statistic Internet penetration rate worldwide 2026, by region
  • Premium Forecast Mobile internet users worldwide 2020-2029

Internet usage reasons

6
  • Basic Statistic Main reasons for using the internet worldwide Q4 2025
  • Premium Statistic Main reasons for using the internet worldwide Q4 2025, by age group
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Statistic Global most searched keywords on Google in 2025, by monthly search volume
  • Basic Statistic Leading Google search queries worldwide 2025
  • Premium Statistic Leading channels for product search worldwide 2025

Traditional search engines

6
  • Premium Statistic Global monthly market share held by internet browsers 2012-2025
  • Premium Statistic Global desktop internet browsers market share 2015-2025
  • Basic Statistic Global market share held by mobile internet browsers 2014-2025
  • Basic Statistic Referral share of search engines worldwide 2015-2026
  • Premium Statistic Market share of leading desktop search engines worldwide monthly 2015-2025
  • Basic Statistic Global market share of leading mobile search engines 2015-2026

Social search

4
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Basic Statistic Number of worldwide social media users 2025, by region
  • Premium Forecast Social media user worldwide 2024, by country
  • Basic Statistic Most used social networks 2025, by number of users

AI search

4
  • Premium Statistic AI tools' role in the daily life of consumers worldwide 2025
  • Premium Statistic Comparison of AI tools' performance 2025
  • Premium Statistic AI overviews in Google searches by industry 2025
  • Premium Statistic Most popular AI models for web search 2026

Search advertising

6
  • Premium Forecast Revenue in the search advertising segment worldwide 2017-2030
  • Premium Forecast Search ad spending worldwide 2019-2030
  • Premium Forecast ARPU in the search advertising segment worldwide 2017-2030
  • Premium Statistic Paid search ad spend worldwide 2025-2028
  • Premium Statistic Search ad revenue worldwide 2024-2025, by type
  • Premium Forecast Social media advertising spending worldwide 2017-2031
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