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Social media advertising and marketing worldwide

Statistics report on social media advertising and marketing worldwide

A compilation of the latest social media marketing and advertising data worldwide, including a global overview of the segment. The report details usage, effectiveness, and metrics regarding the market. It also features statistics about artificial intelligence use in the industry and consumer perspective.

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Table of contents

Overview

6
  • Premium Forecast Social media advertising spending worldwide 2017-2031
  • Premium Forecast ARPU in the social media advertising segment worldwide 2017-2031
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2026
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026

Market leaders

7
  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Basic Statistic Fastest growing brands worldwide 2025
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Premium Statistic Social media revenue of selected companies 2025
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025
  • Premium Statistic Global YouTube advertising revenues 2017-2025
  • Premium Statistic Ad revenue of Reddit, Inc. worldwide 2022-2025

Usage, effectiveness, and metrics

9
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2026
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Premium Statistic Social media advertising challenges for marketers worldwide 2025
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Premium Statistic Volume of social media ad impressions worldwide 2024-2025
  • Premium Statistic Average number of ad impressions per post on social media platforms worldwide 2025
  • Premium Statistic Engagement rates by number of followers for selected social media worldwide 2025
  • Premium Statistic Social media ads CPM worldwide 2024-2025

Consumers

5
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Forecast People buying products due to celebrity ads in selected countries worldwide 2025
  • Premium Statistic Internet users using social media for brand research 2025, by country
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