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Out-of-home advertising in the United States

Statistics report on the out-of-home advertising market in the United States

A compilation of the latest statistics on out-of-home (OOH) advertising in the United States. The study introduces a global overview of the industry before presenting the sector's key figures in the U.S. It highlights North America's leading outdoor ad companies and their financial results and provides an outlook for the segment.

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Table of contents

Global overview

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  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Change & CAGR in OOH ad spending worldwide 2024-2029
  • Premium Statistic Out-of-home (OOH) ad revenue's share in total advertising revenue worldwide 2014-2025
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type
  • Premium Statistic Distribution of out-of-home (OOH) media revenue worldwide 2030, by channel
  • Premium Forecast Revenue in the out-of-home advertising segment in North America 2017-2030

U.S. overview

8
  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2008-2025
  • Premium Statistic Number of outdoor displays in the U.S. 2025, by type
  • Premium Statistic OOH ad spending in the U.S. 2025, by format
  • Premium Statistic YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q4 2024
  • Premium Statistic Annual change in out-of-home (OOH) advertising spending in the U.S. 2022-2025
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2025, by OOH ad spending
  • Premium Statistic Change in OOH ad spend of the top four highest-spending categories in the U.S. 2025
  • Premium Forecast Non-digital advertising touchpoints in the U.S. 2025

Market leaders

10
  • Premium Statistic Leading OOH advertising companies in the U.S. & Canada in 2025, by revenue
  • Basic Statistic Compensation of executives of public out-of-home (OOH) ad companies in the U.S. 2023
  • Premium Statistic Net revenue generated by Lamar Advertising Company Q1 2007-Q4 2025
  • Premium Statistic Number of displays operated by Lamar Advertising in the U.S. & Canada 2025, by type
  • Premium Statistic Outfront Media's revenue worldwide 2011-2025
  • Premium Statistic Number of ad displays operated by Outfront Media in the U.S. 2024, by location
  • Premium Statistic Clear Channel Outdoor Holdings, Inc.'s revenue 2022-2025
  • Premium Statistic Number of displays operated by Clear Channel Outdoor in the U.S. 2022-2025, by type
  • Premium Statistic JCDecaux SE's revenue in the U.S. & Canada 2019-2025
  • Premium Statistic JCDecaux's revenue 2025, by region

Outlook

3
  • Premium Statistic Total out-of-home (OOH) ad spending in the U.S. 2022-2028
  • Premium Statistic OOH media's share in total ad spending in the U.S. 2023-2028
  • Premium Statistic Change in out-of-home (OOH) ad spending in the U.S. 2023-2028
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