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Content marketing worldwide

Statistics report on content marketing worldwide

A compilation of the latest statistical data on content marketing worldwide, including the impact of artificial intelligence (AI) on the sector and important consumer insights. The report also addresses business-to-business (B2B) content marketing efforts and the effects of generative AI (GenAI).

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Table of contents

Overview

8
  • Premium Statistic Annual changes in content budget according to marketers worldwide 2024
  • Premium Statistic Level of clarity when tracking content performance among marketers worldwide 2024
  • Premium Statistic Top content metrics tracked by organizations according to marketers worldwide 2024
  • Premium Statistic Most impactful content measures driving revenues for marketers worldwide 2024
  • Premium Statistic Social media platforms most used for content by marketers worldwide 2024
  • Premium Statistic Organic vs. paid social media used by marketers worldwide 2024
  • Premium Statistic Video formats with largest ROI according to marketers worldwide 2024
  • Premium Statistic Top challenges regarding content for marketing and media leaders worldwide 2024

AI's impact

4
  • Premium Statistic Investments in AI tools for content-related tasks among marketers worldwide 2024
  • Premium Statistic Marketers' opinions on whether AI bridged content resource gaps worldwide 2024
  • Premium Statistic Top content-related tasks outsourced to AI tools among marketers worldwide 2024
  • Premium Statistic Leading AI tools used for content-related tasks among marketers worldwide 2024

Consumer insights

6
  • Premium Statistic Global consumer spending on media and digital content 2024-2028, by payment frequency
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026
  • Premium Statistic Consumer preference of influencer content type worldwide 2024, by country
  • Premium Forecast Consumers who don't mind ads if they get free content in return 2024, by country
  • Premium Statistic Online content leading Generation Z to purchases worldwide 2024, by content type
  • Premium Statistic Consumers' comfort with brands using AI in their advertising worldwide 2024

B2B content marketing

8
  • Premium Statistic Changes in content marketing budgets in 2025 per B2B marketers worldwide 2024
  • Premium Statistic Top areas attracting investments in 2026 for B2B content marketers worldwide 2025
  • Premium Statistic Leading triggers for B2B tech marketers' content creation worldwide 2024
  • Premium Statistic Share of B2B marketers with a documented content strategy worldwide 2017-2024
  • Premium Statistic Most effective social media platforms for B2B marketers worldwide 2024
  • Premium Statistic Top types of paid content distribution methods used by B2B marketers worldwide 2024
  • Premium Statistic Organizational goals successfully achieved with B2B content marketing worldwide 2024
  • Premium Statistic Leading factors improving B2B content marketing's effectiveness worldwide 2025

Generative AI's impact on B2B content marketing

3
  • Premium Statistic Share of B2B content marketers using GenAI tools worldwide 2024, by organization size
  • Premium Statistic Share of organizations with GenAI guidelines for B2B content marketers worldwide 2024
  • Premium Statistic Top reasons why B2B content marketers did not use generative AI tools worldwide 2024
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