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Social commerce

Statistics report on social commerce

This report presents insights and statistics on social commerce. It starts with an overview of the market and key adoption figures, followed by chapters on the competitive landscape, social shoppers, shopping behavior, and live commerce.

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Table of contents

Overview

5
  • Basic Statistic Social commerce as share of total e-commerce worldwide 2018-2030
  • Basic Statistic Social commerce revenue worldwide 2020-2030
  • Premium Statistic Revenue change of social commerce worldwide 2019-2030
  • Premium Statistic Market drivers for social commerce revenue change worldwide 2026
  • Premium Statistic Social commerce revenue of leading countries worldwide 2026

Competitive landscape

7
  • Premium Forecast Penetration rate of social commerce worldwide 2018-2030
  • Basic Statistic Global year-on-year social media audience growth 2026
  • Basic Statistic Social networks most likely to be used to make online purchases globally 2025
  • Premium Statistic Leading social commerce platforms worldwide 2026, by country
  • Premium Statistic Commonly used social media platforms for social commerce China 2025
  • Premium Statistic Most used social commerce platforms by digital shoppers in the U.S. 2024
  • Premium Statistic Social commerce revenue in Germany 2019-2029, by platform

Social shoppers

5
  • Premium Statistic Number of social commerce users worldwide 2018-2030
  • Premium Forecast Penetration rate of social commerce worldwide 2018-2030
  • Premium Statistic Share of social commerce buyers worldwide 2025, by country
  • Premium Statistic Social media shoppers 2024, by generation
  • Premium Forecast Gen Z consumers who bought an item on social media worldwide 2026, by country

Shopping behavior

7
  • Premium Statistic Social media usage by consumers for shopping worldwide 2021-2024, by type
  • Premium Statistic Social commerce purchase frequency worldwide 2021-2024
  • Premium Statistic Social content influencing online shoppers’ purchasing decisions 2026
  • Premium Statistic Top factors of influencer content that affect buying decisions worldwide 2024
  • Premium Statistic Main issues about social commerce worldwide 2025
  • Premium Statistic Top factors that shoppers looked for in UGC 2024
  • Premium Statistic Top products categories consumer research the most through UGC worldwide 2024

Live commerce

4
  • Premium Statistic Live commerce revenue worldwide 2019-2030, by segment
  • Basic Statistic Live commerce user penetration rate worldwide 2019-2030, by category
  • Premium Statistic Number of users in the live commerce market worldwide 2019-2030, by segment
  • Premium Forecast User penetration rate of live commerce worldwide 2026, by county
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