It was estimated that, in 2025, X (formerly known as Twitter) generated approximately *** billion U.S. dollars in advertising revenue. Before the acquisition of the social media platform by Elon Musk, which concluded at the end of October 2022, the annual value was *** times higher.
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Business Insider. (May 21, 2026). Advertising revenue generated by Twitter/X worldwide from 2019 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1344350/twitter-net-ad-revenue-worldwide/
Business Insider. "Advertising revenue generated by Twitter/X worldwide from 2019 to 2025 (in billion U.S. dollars)." Chart. May 21, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1344350/twitter-net-ad-revenue-worldwide/
Business Insider. (2026). Advertising revenue generated by Twitter/X worldwide from 2019 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1344350/twitter-net-ad-revenue-worldwide/
Business Insider. "Advertising Revenue Generated by Twitter/X Worldwide from 2019 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2026, /statistics/1344350/twitter-net-ad-revenue-worldwide/
Business Insider, Advertising revenue generated by Twitter/X worldwide from 2019 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1344350/twitter-net-ad-revenue-worldwide/ (last visited July 24, 2026)
Advertising revenue generated by Twitter/X worldwide from 2019 to 2025 (in billion U.S. dollars) [Graph], Business Insider, May 21, 2026. [Online]. Available: /statistics/1344350/twitter-net-ad-revenue-worldwide/
