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Digital advertising in Central and Eastern Europe (CEE)

Statistics report on digital advertising in Central and Eastern Europe (CEE)

This report presents statistics and charts on the digital advertising market in Central and Eastern Europe (CEE), focusing on some of the leading markets in the region: Czechia, Hungary, Poland, Romania, Russia, Slovakia, and Ukraine. It includes data on expenditure on digital advertising, its growth, the share of digital in the total advertising spending, most popular formats, and leading product categories. A report on digital advertising in Western Europe is available on a separate page.

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Table of contents

Overview

6
  • Premium Forecast Digital advertising spending in CEE 2017-2030
  • Premium Statistic Digital advertising spending in CEE 2024, by country
  • Premium Statistic Growth in digital ad spending in the CEE region 2023, by country
  • Premium Forecast Mobile and desktop advertising spending share in CEE 2024, by country
  • Premium Statistic Digital display ad spending growth in CEE 2024, by country
  • Premium Statistic Search ad spending growth in CEE 2024, by country

Czechia

10
  • Premium Statistic Online ad spending in Czechia 2008-2025
  • Premium Statistic Change in online advertising spending in Czechia 2016-2023
  • Premium Statistic Digital advertising budget share in Czechia 2008-2023, by format
  • Premium Statistic Programmatic display ad spending in Czechia 2019-2023
  • Premium Statistic Online advertising spending in Czechia 2024, by sector
  • Premium Statistic Mobile ad spending in Czechia 2010-2023
  • Premium Statistic Digital retail media ad revenue in Czechia 2022-2024
  • Premium Statistic Opinion on online advertising oversaturation in Czechia 2016-2025
  • Premium Statistic Methods of paid internet advertising used by businesses in Czechia 2024, by size
  • Premium Statistic Attitudes toward ads and ad tracking in Czechia 2024

Hungary

7
  • Premium Statistic Digital advertising expenditure in Hungary 2019-2024
  • Premium Statistic Change in digital advertising spending in Hungary 2020-2022
  • Basic Statistic Share of digital in total advertising spending in Hungary 2019-2024
  • Premium Forecast Digital advertising expenses in Hungary 2019-2028, by segment
  • Premium Statistic Digital audio advertising expenditure in Hungary 2020-2024
  • Premium Statistic Online advertising spending in Hungary 2023, by sector
  • Premium Statistic Digital retail media ad revenue in Hungary 2022-2024

Poland

10
  • Premium Statistic Value of the online advertising market in Poland 2022-2028
  • Premium Forecast Indicator 'TBD' in the Digital Advertising market for different segments Poland 2022
  • Premium Statistic Digital share in advertising spending in Poland 2012-2024
  • Premium Forecast Revenue of the digital advertising market in Poland 2019-2028, by segment
  • Premium Statistic Share of different formats in the digital advertising market in Poland Q1 2024
  • Premium Statistic Mobile advertising market size in Poland 2021-2027
  • Premium Statistic Digital advertisement expenditure in Poland 2024, by industry
  • Premium Statistic Digital retail media ad revenue in Poland 2022-2024
  • Premium Statistic Leading online advertisers in Poland 2025, by reach
  • Premium Statistic Attitude toward online advertising in Poland 2022-2023

Romania

5
  • Premium Statistic Digital advertising spending in Romania 2012-2023
  • Premium Statistic Share of digital advertising spending in Romania 2018-2025
  • Premium Statistic Potential ad reach on social media in Romania 2025, by platform
  • Premium Statistic Digital retail media ad revenue in Romania 2022-2024
  • Premium Statistic Revenue and net profit of digital advertising and marketing companies in Romania 2023

Russia

4
  • Premium Statistic Digital advertising market growth in Russia 2002-2025
  • Premium Forecast Digital advertising revenue in Russia 2018-2028, by format
  • Premium Statistic Digital advertising spending share Russia 2024, by industry
  • Premium Statistic Leading online advertisers in Russia 2024, by budget

Slovakia

5
  • Premium Statistic Online advertising market value in Slovakia 2017-2025
  • Premium Statistic Online advertising spending in Slovakia 2020-2023, by platform
  • Premium Statistic Online advertising spending in Slovakia 2020-2023, by format
  • Premium Statistic Programmatic and non-programmatic display advertising spending in Slovakia 2022-2023
  • Premium Statistic Digital retail media ad revenue in Slovakia 2022-2024

Ukraine

4
  • Premium Statistic Digital media advertising expenditure in Ukraine 2019-2025
  • Premium Statistic Digital media advertising spend growth in Ukraine 2019-2025
  • Premium Statistic Digital advertising spend share in Ukraine 2019-2024
  • Premium Statistic Digital advertising market share in Ukraine 2022, by format
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