In 2024, Sweden was the largest digital advertising market in the Nordics, with a spending of **** billion euros. Norway and Denmark followed, with **** and **** billion, respectively. In Finland, the expenditure amounted to *** million euros. Most recent figures estimate the 2022 digital ad spend in Iceland at **** billion Icelandic krona or **** million euros.
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IAB Europe. (May 21, 2025). Digital advertising spending in selected Nordic countries in 2024 (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital advertising spending in selected Nordic countries in 2024 (in million euros)." Chart. May 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. (2025). Digital advertising spending in selected Nordic countries in 2024 (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital Advertising Spending in Selected Nordic Countries in 2024 (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 May 2025, /statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe, Digital advertising spending in selected Nordic countries in 2024 (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/ (last visited July 29, 2026)
Digital advertising spending in selected Nordic countries in 2024 (in million euros) [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/