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Distribution of mobile advertising expenditure in Latin America in 2020, by format

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Sources

Release date

June 2021

Region

Latin America and the Caribbean

Survey time period

2020

Special properties

Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru only / represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

Citation formats

Latin America: mobile ad investment 2020, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2021
In 2020, rich media was the most invested-in mobile advertising format in Latin America, accounting for ** percent of the mobile ad spending. Rich media ads are ads which include audio/video/etc. elements supposed to animate consumers to interact with them.
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