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Desktop ad viewability in Sweden in 2nd half of 2019, by type

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Sources

Release date

April 2020

Region

Sweden

Survey time period

H2 2019

Supplementary notes

*Ad viewability measures whether an ad has a chance to be viewed by users.
Programmatic advertising is the automated buying and selling of online advertising.

Citation formats

Desktop viewability in Sweden 2019, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2020
The desktop ad viewability in Sweden reached over ** percent in the second half of 2019. Slightly more views were purchased by publishers than the views purchased through programmatic advertising.
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