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Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers

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Source

Release date

November 2018

Region

Worldwide

Survey time period

January 2013 to August 2018

Special properties

all values are estimates

Supplementary notes

Based on Instagram posts published in the time period of January 2013 to August 2018 which have been labeled as paid partnerships by the use of 68 sponsoring hashtags such as #ad, #commercial, #spon in 15 different languages.

Citation formats

Active Instagram influencers share 2013-2018, by number of followers

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 14, 2018
The statistic shows the distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers. In the measured period, found that a vast majority of active influencers on Instagram had a follower base between ** and 100 thousand, while only *** percent had more than **** million followers. All in all, InfluencerDB estimates that active influencers account for ** percent of all Instagram accounts with more than ** thousand followers.
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