including ads on desktop and laptop computers, mobile phones, tablets, and other devices connected to the internet
Supplementary notes
The display format includes banners (i.e., static display), sponsorships, rich media, and video. The search format includes paid inclusions, paid listings, and contextual text links.
The date of release is the date of access.
Citation formats
Share of digital ad spend in selected countries in Latin America 2023, by format
In 2023, the display format concentrated over ** percent of the digital advertising spending in Colombia and accounted for less than half of the internet ad expenditure in Argentina. On average, display ads made up around ** percent of Latin America's online ad spend that year, while the search and classified formats accounted for about ** and **** percent of the total, respectively.
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TotalMedios. (July 4, 2023). Distribution of digital advertising spending in selected countries in Latin America in 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. "Distribution of digital advertising spending in selected countries in Latin America in 2023, by format." Chart. July 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. (2023). Distribution of digital advertising spending in selected countries in Latin America in 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. "Distribution of Digital Advertising Spending in Selected Countries in Latin America in 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2023, /statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios, Distribution of digital advertising spending in selected countries in Latin America in 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/ (last visited July 21, 2026)
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format [Graph], TotalMedios, July 4, 2023. [Online]. Available: /statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
