In 2025, of Japan's total advertising expenditure of approximately **** trillion Japanese yen, nearly **** trillion yen were invested in online advertising. TV ads ranked second, attracting almost **** trillion yen.
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Dentsu. (March 5, 2026). Advertising expenditure in Japan in 2025, by medium (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. "Advertising expenditure in Japan in 2025, by medium (in billion Japanese yen)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. (2026). Advertising expenditure in Japan in 2025, by medium (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. "Advertising Expenditure in Japan in 2025, by Medium (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu, Advertising expenditure in Japan in 2025, by medium (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/386401/advertising-expenditures-by-medium-japan/ (last visited July 14, 2026)
Advertising expenditure in Japan in 2025, by medium (in billion Japanese yen) [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/386401/advertising-expenditures-by-medium-japan/
