In 2025, for the first time, the internet accounted for over **** of Japan's advertising expenditure. TV ranked second, with a share of nearly ** percent. Most of its appeal still came from terrestrial TV ads, whose revenues in Japan declined by about ** percent over the past decade.
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Dentsu. (March 5, 2026). Distribution of advertising expenditure in Japan in 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of advertising expenditure in Japan in 2025, by medium." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. (2026). Distribution of advertising expenditure in Japan in 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of Advertising Expenditure in Japan in 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu, Distribution of advertising expenditure in Japan in 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/ (last visited August 02, 2026)
Distribution of advertising expenditure in Japan in 2025, by medium [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
