In 2023, print media accounted for the largest share of advertising spending in Austria, at **** percent. Sponsorship and TV followed, with **** percent and **** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
FOCUS Marketing Research. (March 15, 2024). Distribution of advertising spending in Austria in 2023, by medium [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research. "Distribution of advertising spending in Austria in 2023, by medium." Chart. March 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research. (2024). Distribution of advertising spending in Austria in 2023, by medium. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research. "Distribution of Advertising Spending in Austria in 2023, by Medium." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Mar 2024, /statistics/388789/advertising-spending-distribution-in-austria-by-medium/
FOCUS Marketing Research, Distribution of advertising spending in Austria in 2023, by medium ÌÇÐÄÆÆ½â°æ, /statistics/388789/advertising-spending-distribution-in-austria-by-medium/ (last visited July 20, 2026)
Distribution of advertising spending in Austria in 2023, by medium [Graph], FOCUS Marketing Research, March 15, 2024. [Online]. Available: /statistics/388789/advertising-spending-distribution-in-austria-by-medium/