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Share of dark traffic to websites in 2025, by selected category

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Source

Release date

July 2025

Region

Worldwide

Survey time period

as of July 2025

Special properties

dark traffic ratio across both desktop and mobile

Citation formats

Dark traffic 2025, by selected category

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 1, 2025

As of July 2025, dark traffic constituted around ** percent of the average online volume for different website categories. Meanwhile, gaming and tech websites registered the highest amount of dark traffic, with rates of ** percent and ** percent each.

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Statistics on " Invalid traffic "

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Other statistics that may interest you Invalid traffic

Overview

8

Dark traffic

6

Bot traffic

5

AI traffic

7

Impact on digital advertising

8

Further Content: You might find this interesting as well

Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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