A survey conducted during the third quarter of 2023 showed that almost ** percent of internet users in Japan declined cookies at least some of the time. A somewhat smaller share used an ad blocker for at least some online activities.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal, und We Are Social, und Meltwater. "Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023." Chart. February 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal, We Are Social, Meltwater. (2024). Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal, and We Are Social, and Meltwater. "Attitudes regarding Ads and Ad Tracking in Japan as of 3rd Quarter 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2024, /statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal & We Are Social & Meltwater, Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023 ÌÇÐÄÆƽâ°æ, /statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/ (last visited July 24, 2026)
Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: /statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
