* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Citation formats
Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2020
This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2020. According to the survey, the majority of respondents, or ** percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while ** percent stated that they wanted support the websites with ad revenue. ** percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
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AudienceProject. (August 19, 2020). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020." Chart. August 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. (2020). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in The United Kingdom (Uk) in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2020, /statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 ÌÇÐÄÆƽâ°æ, /statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/ (last visited August 01, 2026)
Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: /statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
