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In the second quarter of 2023, there were *** million adblock users worldwide. This number includes users of desktop adblock plugins, desktop adblock browsers, and mobile ad block browsers.
Adblock plugin users worldwide – additional information
Adblock plugin, a browser extension which blocks nearly all formats of advertising in a website, has seen its popularity grow at a fast pace since the beginning of 2010. About *** million people browse the internet using an ad block plugin as of December 2016, a significant increase from the beginning of 2013, when the number of active adblock users worldwide added up to ** million. The adblock plugin is particularly popular amongst internet users in Poland, Greece, Sweden, Denmark and Canada. Poland has the highest adblocking penetration rate, as about ** percent of internet users in the country used adblock in December 2016.
The adblock plugin is more popular amongst young internet users; 20 percent of internet users in the age groups of 16 to 24 and 25 to 34 years used adblock as of September 2016. This share slightly decreases with age – only ** percent of internet users aged between 55 and 64 years old used the service. Adblock plugins are also more common amongst Chrome users in comparison to Firefox users. The number of monthly active adblock plugins Chrome users rounded up to about *** million in the beginning of 2015, while the number of Firefox users that use adblock plugins was at ** million in the same period.
With the increasing popularity of adblock services, the economic cost of ad blocking usage for advertisers has also risen in the last few years. By 2016, the estimated global loss of revenue due to adblock is forecast to reach more than ** billion U.S. dollars, which is nearly double of the 2015 figure. In the U.S., advertising agency professionals are divided in their level of concern about ad blocking impact in the business. While ** percent of advertising agency professionals are somewhat concern about adblock, around ** percent of them are not concern at all.
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Global overview
Consumer attitudes
Monetization
Desktop vs. mobile
Demographics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
