Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019
Characteristic
Share of respondents
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Original question: "What are normally the main reasons you give your email address to a brand/shop/site?" The source does not provide information about the number or age of the consumers it interviewed.
Citation formats
E-mail message types preferred by consumers in the UK 2019
During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), ** percent of respondents stated the main reason for giving their email address to a brand/shop/site was a promise of receiving discounts and offers; ** percent named advance notice of products and sales as a reason.
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UK DMA. (March 18, 2020). Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. "Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019." Chart. March 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. (2020). Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. "Types of Information Most Effective in Encouraging Consumers to Give Their Email Address to a Brand According to Consumers in The United Kingdom as of December 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2020, /statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA, Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 ÌÇÐÄÆƽâ°æ, /statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/ (last visited August 06, 2026)
Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 [Graph], UK DMA, March 18, 2020. [Online]. Available: /statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
