During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.
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Mailmodo. (January 3, 2025). Marketing e-mail open rates in selected countries worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/960928/marketing-email-open-rates-world/
Mailmodo. "Marketing e-mail open rates in selected countries worldwide in 2024." Chart. January 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/960928/marketing-email-open-rates-world/
Mailmodo. (2025). Marketing e-mail open rates in selected countries worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/960928/marketing-email-open-rates-world/
Mailmodo. "Marketing E-mail Open Rates in Selected Countries Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2025, /statistics/960928/marketing-email-open-rates-world/
Mailmodo, Marketing e-mail open rates in selected countries worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/960928/marketing-email-open-rates-world/ (last visited July 22, 2026)
Marketing e-mail open rates in selected countries worldwide in 2024 [Graph], Mailmodo, January 3, 2025. [Online]. Available: /statistics/960928/marketing-email-open-rates-world/
