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Loyalty towards selected types of advertising in Russia in 2016, by gender

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Sources

Release date

March 2017

Region

Europe, Russia

Survey time period

2016

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What is your opinion of television, radio, printed media and Internet advertising?"

Citation formats

Attitudes towards advertising in Russia 2016, by type and gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 15, 2018
This statistic shows the results of a survey on loyalty towards advertising in Russia in 2016, broken down by gender and type of advertising. It was found that overall men were more skeptical of all types of advertising than women. In 2016, the advertising loyalty index for TV advertising among male respondents was *** percent, meaning that men in Russia had a negative attitude towards this type of advertising.
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